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Introduction: Why Social-Digital now?

Every day, over 1,500 people in the US and an estimated 20,000 people around the world – just like you and me – will hear the news that they have been diagnosed with cancer. Thousands of them will be in the indication of melanoma or another lethal form of cancer. Those diagnosed with late stage cancer that has metastasized (spread to other parts of the body) will have to face the difficult fact that there is less than 50% chance that they will survive more than 5 years with this disease.

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